HedLux® is an ultra premium luxury color cosmetic brand masterfully combined with the most extravagant ingredients and sensorial pleasures to create high-fashion sensibility and striking elegance in everyday women. Epitomized by the brand’s crown logo, HedLux empowers and encourages women to indulge in their beauty regimen. Gracefully feminine and sophisticated, HedLux makes its “Grand Entrance” with LipLuxTM.

LipLux is the first lip gloss made with MiracuLUXTM, a fusion of White Truffle, Champagne Grape Seed Oil, Squalane and Pearlescent Pigments to create lavishly soft, smooth, shiny lips in elegant colors. Also known as the “Food of Kings,” White Truffle is a rich source of B vitamins that promote healthy skin tone and protective antioxidants to stimulate collagen production for fuller lips. Champagne Grape Seed Oil hydrates the lip area while diminishing the appearance of fine lip lines. Squalane, an exotic olive extract, reigns with shine in a rich creamy formula. Lips are pampered with Pearlescent Pigments for luminous shimmery color. LipLux is exquisitely packaged with a light-up wand applicator and side panel mirror tube.